October Event

You’re Invited: Regenerative Tourism, Leadership & Caring for Our Marine Environment 

What can business learn from looking beyond the bottom line?

Join us on Monday, 12th October, from 5:45pm as we welcome James “Murph” Murphy, the man behind Sea All Dolphin Swims and Southern Ocean Environmental Link (SOEL), for a conversation about regenerative tourism, leadership and building a business with a broader sense of purpose.

Murph has spent decades working on Port Phillip Bay, building a tourism business around one of our region’s greatest natural assets while also becoming a passionate advocate for protecting it. At our October Dinner, Murph will share what regenerative tourism looks like in practice and how his commitment to the marine environment has influenced the way he leads, operates his business and brings others along with him.

He’ll also give us a look at what’s happening out on Port Phillip Bay right now, what he and his team are seeing as another season gets underway, and some of the work being done to better understand and care for our local marine environment. 

But you certainly don’t need to work in tourism or sustainability to get something out of this conversation.

Murph’s story raises some interesting questions for all business leaders: How do you balance commercial realities with a broader purpose? How do you bring people along with you? And what role can businesses play in supporting the communities and environments they rely on?

It promises to be a fascinating evening of business, leadership, purpose and a fresh look at one of Geelong’s greatest natural assets.

We look forward to seeing you there!